A new Traditum identity

A note from our CEO.

This week, Traditum announced a new identity for our brand, and I wanted to share with you some context to our rebrand. 

At Traditum, we remain committed to our 2119 vision – to be a private equity firm that has successfully managed the personal investment strategies of multiple generations of our clients and families that choose to work with us. Our focus on longevity and personal, sustainable, and mutually respectful relationships remains the driving force behind all that we do. 

To that end, this week we launched a new identity that enables us to fulfil our ambitions and enhance our growth for the long term. Our brand identity allows us to communicate the values we stand by to those who may not know of us, those that are close to us, and those that would like to know more about us. 

As we continue to grow, favouring the more traditional relationships that once established how private equity worked, we are fortunate to have attracted like-minded clients. We continue to build long lasting relationships, not just with our own clients, but also between our investors and our investments.  

Our investment portfolio decisions blend our desire for innovative and ground-breaking modern Technologies, with our ability to support age old investments across Retail and Property, as well as taking a more contemporary approach on investments in Agriculture.  

It is this approach, blending traditional values with a forward-looking investment strategy, that we believe will ensure Traditum endures well into the next century. 

David Mitchell