- Investment Date
- November 2022
- Investment Type
Added Health™ starts as a next generation coaching service with the bold ambition to improve the health (body and mind)of everyone on our planet. Nothing less than a shift in how we perceive our current reality i.e., our consciousness is required for true habit change and great health and vitality.
- Medically led, based on the latest scientific evidence, and then personalised, ”seeing you” and wrapping around your specific lifestyle.
- Unlike point solutions, works simultaneously across all five critical pillars of health –notably mental wellbeing.
- Uses novel, proprietary techniques to support long-term habit change that can shift your current belief systems.
- Works in partnership with medical professionals, keeping your data safe, and over time (as the data becomes richer), acting as an intermediary “care layer”.
Why we chose to invest in Added Health
We recognised the disruptive potential that Added health could have as a health coaching service in the UK wellness market, and at a time when may be living longer but not better, giving control of their own individual health back to the consumer allows a personalised yet affordable holistic medical guide that is always there. Led by medical professionals with robust experience in health start-ups, the strength of the team belief in desire resonated with us and our holistic investment aims in Health.
Traditum makes second Healthtech investment in six months. Read Here